Sunday, March 11, 2012

Inspirational Speeches by Women # 11 - Indra Nooyi (Part 3/4)

Indra Nooyi, president and CFO of PepsiCo made an address at the Columbia University Business School graduation ceremonies on May 15 2005.

There were several controversies after this speech after which Indra Nooyi sent out an apology. Nevertheless, I like this speech and the way she has presented it. Here is the transcription of her speech:

Part 3 of 4

First, let's consider our little finger. Think of this finger as Africa. Africa is the little finger not because of Africa's size, but because of its place on the world's stage. From an economic standpoint, Africa has yet to catch up with her sister continents. And yet, when our little finger hurts, it affects the whole hand.
Our thumb is Asia: strong, powerful, and ready to assert herself as a major player on the world's economic stage.
Our index, or pointer finger, is Europe. Europe is the cradle of democracy and pointed the way for western civilization and the laws we use in conducting global business.
The ring finger is South America, including Latin America. Is this appropriate, or what? The ring finger symbolizes love and commitment to another person. Both Latin and South America are hot, passionate, and filled with the sensuous beats of the mambo, samba, and tango: three dances that -- if done right -- can almost guarantee you and your partner will be buying furniture together.
This analogy of the five fingers as the five major continents leaves the long, middle finger for North America, and, in particular, the United States. As the longest of the fingers, it really stands out. The middle finger anchors every function that the hand performs and is the key to all of the fingers working together efficiently and effectively. This is a really good thing, and has given the U.S. a leg up in global business since the end of World War I.
However, if used inappropriately -- just like the U.S. itself -- the middle finger can convey a negative message and get us in trouble. You know what I'm talking about. In fact, I suspect you're hoping that I'll demonstrate what I mean. And trust me, I'm not looking for volunteers to model.
Discretion being the better part of valor...I think I'll pass.
What is most crucial to my analogy of the five fingers as the five major continents, is that each of us in the U.S. -- the long middle finger -- must be careful that when we extend our arm in either a business or political sense, we take pains to assure we are giving a hand...not the finger. Sometimes this is very difficult. Because the U.S. -- the middle finger -- sticks out so much, we can send the wrong message unintentionally.
Unfortunately, I think this is how the rest of the world looks at the U.S. right now. Not as part of the hand -- giving strength and purpose to the rest of the fingers -- but, instead, scratching our nose and sending a far different signal.
I'd challenge each of you to think about how critically important it is for every finger on your hand to rise and bend together. You cannot simply "allow" the other four fingers to rise only when you want them to. If you've ever even tried to do that, you know how clumsy and uncoordinated it is.
My point here is that it's not enough just to understand that the other fingers coexist. We've got to consciously and actively ensure that every one of them stands tall together, or that they bend together when needed.
Today, as each of you ends one chapter in your young lives and begins another, I want you to consider how you will conduct your business careers so that the other continents see you extending a hand...not the finger. Graduates, it's not that hard. You can change and shape the attitudes and opinions of the other fingers -- the other continents and their peoples -- by simply ascribing positive intent to all your international business transactions. If you fail, or if you are careless, here's a perfect example of what can happen:
A U.S. businesswoman was recently in Beijing, China, on an international training assignment for a luxury hotel chain. The chain was rebranding an older Beijing hotel. As such, the toilets in the hotel had yet to be upgraded. There were no porcelain commodes, just holes in the floor. Until recently, this was the standard procedure in China.
Now, 8,000 miles removed from the scene, you and I -- and most Americans -- can shake our heads and giggle at the physical contortions and delicate motor skills necessary to make the best of this situation. We're simply not used to it. But to loudly and insultingly verbalize these feelings onsite, in front of the employees and guests of the host country, is bush league. And yet, that's exactly what this woman observed.
In the hotel's bar, the woman overheard a group of five American businessmen loudly making fun of the hotel's lavatory facilities. As the drinks flowed, the crass and vulgar comments grew louder, and actually took on an angry, jingoistic tone. While these Americans couldn't speak a word of Chinese, their Chinese hosts spoke English very well, and understood every word the men were saying.
And we wonder why the world views many Americans as boorish and culturally insensitive. This incident should make it abundantly clear. These men were not giving China a hand. They were giving China the finger. This finger was red, white, and blue, and had "the United States" stamped all over it.

(contd...)

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